Monday, May 19, 2014

Cultivation Corridor focuses on agricultural, bioscience innovation

By Dave DeWitte
Corridor Business

The name chosen for Iowa’s newest regional branding initiative in Central Iowa may have a familiar ring to residents of the seven-county Creative Corridor in East Central Iowa, but that’s about where the similarities end.

The Cultivation Corridor brand for a 60-mile radius of Des Moines that includes Ames was created to develop a regional image as a leader in agricultural and bioscience innovation, according to Brent Willett, executive director of the new effort. It’s a title to which no other region has yet laid claim, said Mr. Willett, and one in which the Central Iowa region has a potent concentration of resources.

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