By Karen Weise
Over Labor Day weekend, a club promoter who goes by the name Purple posted a photo on Instagram from the LIV nightclub in Miami. In front of a wall graffitied with names and a single “Life Is Beautiful” sticker, Purple’s arm was casually draped over the shoulders of Jeff Bezos, the Amazon chief executive, whose pants matched the host’s name.
“It’s not every day you get to hang with the richest guy in the world,” Purple wrote on Instagram. “What a pleasure.”
But when The Miami Herald covered the celebrity spotting, its cares turned toward the practical: “Could this be good news for Miami’s HQ2 bid?”
Friday marks one year since Amazon announced its search for a second headquarters, a project called HQ2, which the company says will bring $5 billion in investment and 50,000 high-paying jobs to the area it chooses. With no city crowned yet, news outlets, politicians and communities around the country are left reading between the Instagram lines.
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