New University of Iowa president to help lead Creative Corridor 'vision strategy'

Business Record


University of Iowa President Bruce Harreld has agreed to co-chairing the Iowa's Creative Corridor work on a five-year action plan, the Cedar Rapids Gazette reported. Harreld agreed to join Rockwell Collins Inc. CEO Kelly Ortberg and U.S. Bank regional President Nancy Kasparek to lead the committee, which is working with Atlanta-based Market Street Services. Market Street Services is the consulting group that helped Des Moines put together the Capital Crossroads vision plan. Iowa City Chamber President Nancy Quellhorst said UI's involvement will help in developing a global strategy for the region.


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UI president to tri-chair Creative Corridor strategy

By Vanessa Miller
The Gazette


Nearly four years after branding the Cedar Rapids-Iowa City area as “Iowa’s Creative Corridor,” economic leaders across Eastern Iowa are looking to launch a “vision strategy” for the region aimed at creating an actionable five-year plan.

[. . .]

“While we have made progress with our regional brand, we must develop a regional economic development strategy as our common denominator.”

To that end, Baird said, “We are ready to launch an actionable, consensus-based, five-year vision for Iowa’s Creative Corridor.” The group is using Atlanta-based consultant Market Street Services Inc. for the project.

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