By Megan Verhelst, Staff Writer
Business Record
Business Record
With two high-profile events set to take place in Iowa in the coming months--the Iowa Caucuses and the NCAA men's college basketball tournament--Greater Des Moines is thinking about how to capitalize on these events to promote the region. Market Street Vice President Alex Pearlstein was asked to weigh in on the potential of these events and the perception of central Iowa in general.
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