The creators of the Cultivation Corridor hope that central Iowa's new brand evokes "refinement and good education" as well as tending the soil.
Gov. Terry Branstad, U.S. Agriculture Secretary Tom Vilsack and other officials unveiled the name for the Des Moines-Ames bioscience industry Monday at the World Food Prize headquarters. Behind the scenes was Flynn Wright, a Des Moines advertising firm that spent about a year coming up with a name to please economic development officials, agribusiness executives and other leaders.
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